Conference Proceedings:Dynamic Competition in Dynamic Markets ∙ How to Best Handle ‘Digital Mergers’?, by Robert Klotz

[...]of the combination of the parties’ big data, the merged entity could acquire the power to derive more and better information about its users than the two companies would have inferred by working individually on their respective data sets. [...]the above-mentioned cases suggest that certain legal concepts are not well adapted to apprehend digital mergers. Process innovation would lead to the reduction of costs of existing products, allowing for greater economies of scale, while product innovation refers to the increase in quality of the existing products. [...]both types of innovation allow the improvement of the efficiency of the merged undertaking compared to the individual companies. [...]it can be concluded that the relationship between mergers and investment is extremely important.