NEW BOOKS IN REVIEW: MANAGERIAL APPLICATIONS OF MULTIVARIATE ANALYSIS IN MARKETING
Managerial Applications of Multivariate Analysis in Marketing by James H Myers and Gary M Mullet is reviewed.
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| Veröffentlicht in: | Journal of marketing research 2004, Vol.41 (2), p.234 |
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| Format: | Review |
| Sprache: | eng |
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| container_issue | 2 |
| container_start_page | 234 |
| container_title | Journal of marketing research |
| container_volume | 41 |
| creator | Cousley, Sam |
| description | Managerial Applications of Multivariate Analysis in Marketing by James H Myers and Gary M Mullet is reviewed. |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2437 |
| ispartof | Journal of marketing research, 2004, Vol.41 (2), p.234 |
| issn | 0022-2437 1547-7193 |
| language | eng |
| recordid | cdi_proquest_journals_235238684 |
| source | Access via SAGE; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Marketing management Methods Multivariate analysis |
| title | NEW BOOKS IN REVIEW: MANAGERIAL APPLICATIONS OF MULTIVARIATE ANALYSIS IN MARKETING |
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