NEW BOOKS IN REVIEW: MANAGERIAL APPLICATIONS OF MULTIVARIATE ANALYSIS IN MARKETING

NEW BOOKS IN REVIEW: MANAGERIAL APPLICATIONS OF MULTIVARIATE ANALYSIS IN MARKETING

Managerial Applications of Multivariate Analysis in Marketing by James H Myers and Gary M Mullet is reviewed.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research 2004, Vol.41 (2), p.234
1. Verfasser: Cousley, Sam
Format: Review
Sprache:eng
Schlagworte:
Marketing management
Methods
Multivariate analysis
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Zusammenfassung:Managerial Applications of Multivariate Analysis in Marketing by James H Myers and Gary M Mullet is reviewed.
ISSN:0022-2437
1547-7193