Equity Estimation and Assessing Market Response: A Rejoinder

The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multicollinearity, the Equity estimator provides estimates that are typically closer to th...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing research 1995-11, Vol.32 (4), p.480-485
Hauptverfasser:	Rangaswamy, Arvind, Krishnamurthi, Lakshman
Format:	Artikel
Sprache:	eng
Schlagworte:	Accuracy Consistent estimators Correlation coefficients Correlations Equity Estimation bias Estimation methods Estimators Estimators for the mean Marketing Methods Sampling bias Simulation Statistical analysis Statistical discrepancies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multicollinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224379503200410