A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein

A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein

The Fishbein intention model often produces weak and inconsistent predictions in marketing applications. Of equal concern, high multicollinearity between independent variables is typical. A new intention model was developed and tested. Results show high stability, reliability, and predictiveness acr...

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Veröffentlicht in:Journal of marketing research 1980-05, Vol.17 (2), p.153-172
1. Verfasser: Warshaw, Paul R.
Format: Artikel
Sprache:eng
Schlagworte:
Behavior
Behavior modeling
Brand preferences
Brands
Consumer attitudes
Consumer behavior
Consumer research
Correlation analysis
Desire
Dining
Marketing
Modeling
Normativity
Predictions
Predictive modeling
Product choice
Regression analysis
Studies
Tridents
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Zusammenfassung:The Fishbein intention model often produces weak and inconsistent predictions in marketing applications. Of equal concern, high multicollinearity between independent variables is typical. A new intention model was developed and tested. Results show high stability, reliability, and predictiveness across diverse test products, with very low intercorrelations between explanatory variables.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224378001700201