On the Validity and Reliability of Direct Similarity Judgments
The writers raise several conceptual issues concerning direct similarity judgments and provide data on their reliability and validity. The results present a discouraging view of the reliability and validity of these judgments as measures of individual perceptions.
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Veröffentlicht in: | Journal of marketing research 1976-08, Vol.13 (3), p.289-295 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
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Zusammenfassung: | The writers raise several conceptual issues concerning direct similarity judgments and provide data on their reliability and validity. The results present a discouraging view of the reliability and validity of these judgments as measures of individual perceptions. |
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ISSN: | 0022-2437 1547-7193 |
DOI: | 10.1177/002224377601300311 |