On the Validity and Reliability of Direct Similarity Judgments

The writers raise several conceptual issues concerning direct similarity judgments and provide data on their reliability and validity. The results present a discouraging view of the reliability and validity of these judgments as measures of individual perceptions.

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Veröffentlicht in:Journal of marketing research 1976-08, Vol.13 (3), p.289-295
Hauptverfasser: Summers, John O., MacKay, David B.
Format: Artikel
Sprache:eng
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Zusammenfassung:The writers raise several conceptual issues concerning direct similarity judgments and provide data on their reliability and validity. The results present a discouraging view of the reliability and validity of these judgments as measures of individual perceptions.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377601300311