An Empirical Validation of the Randomized Response Technique

Qualitative, quantitative, and ratio estimate randomized response models were tested in comparison with a conventional interview technique in the measurement of a sensitive issue with known true values. Results show that the randomized response model is successful in minimizing measurement error and...

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Veröffentlicht in:	Journal of marketing research 1978-11, Vol.15 (4), p.616-621, Article 616
Hauptverfasser:	Lamb, Charles W., Stem, Donald E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Consumer behavior Control groups Estimate reliability Estimates Estimation methods Interviews Marketing Measurement Polls & surveys Population Population estimates Population mean Population parameters Proportions Quality Ratios Research Notes and Communications Statistical variance Studies Techniques
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Beschreibung
Zusammenfassung:	Qualitative, quantitative, and ratio estimate randomized response models were tested in comparison with a conventional interview technique in the measurement of a sensitive issue with known true values. Results show that the randomized response model is successful in minimizing measurement error and provides more accurate estimates of sensitive behavior than conventional interview techniques.
ISSN:	0022-2437 1547-7193
DOI:	10.1177/002224377801500411