Power Measurement in the Distribution Channel

Power Measurement in the Distribution Channel

The measurement of power is a prerequisite for the analysis of the distribution channel as a behavioral system. This article presents a model for power measurement and the results of a first attempt to empirically measure power relationships within a specific channel of distribution.

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Veröffentlicht in:Journal of marketing research 1972-02, Vol.9 (1), p.47-52
Hauptverfasser: El-Ansary, Adel I., Stern, Louis W.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Consumer advertising
Distribution channels
Energy sources
Inventory
Market strategy
Marketing
Marketing strategies
Modeling
Organizational behavior
Perception tests
Perceptions
Power
Power structures
Self perception
Variables
Wholesale trade
Wholesalers
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Beschreibung
Zusammenfassung:The measurement of power is a prerequisite for the analysis of the distribution channel as a behavioral system. This article presents a model for power measurement and the results of a first attempt to empirically measure power relationships within a specific channel of distribution.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377200900110