Response Effects in Computer-Administered Questioning

Responses to questions administered by computer, personal interview, and self-completion methods were assessed in a between-subjects experimental design. For yes/no and pick-one question types, responses were similar for all three methods of questioning. For multiresponse knowledge questions, subjec...

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Veröffentlicht in:Journal of marketing research 1988-11, Vol.25 (4), p.405-409
1. Verfasser: Liefeld, John P.
Format: Artikel
Sprache:eng
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Zusammenfassung:Responses to questions administered by computer, personal interview, and self-completion methods were assessed in a between-subjects experimental design. For yes/no and pick-one question types, responses were similar for all three methods of questioning. For multiresponse knowledge questions, subjects in the computer-administered treatment group picked more answers, which were more often incorrect. Responses to integer-scale questions in the computer-administered treatment group had slightly higher means and lower dispersion, but these effects are not significant.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224378802500409