O Marketing nas Empresas de Restauração com Presença na Web: A influência da comunicação e dos atributos valorizados pelos clientes

Palavras-chave: Estratégia de Marketing; Estratégia empresarial; Empresas de restauraçâo; Presença na Web Abstract: The empirical study focused on catering companies with web presence in Viana do Castelo, aiming to understand the influence of communication and attributes valued by customers in the marketing of these companies. In order to complete this study, a questionnaire survey was made and distributed among various catering companies and their respective customers. Nonetheless, social media and online intermediaries seem to have some relevance in how people know these companies. [...]we suggest a greater bet from catering companies on these media. Keywords: Marketing strategy, Business strategy; Catering companies; Web presence. 1.Introduçao Portugal é considerado um dos melhores destinos de gastronomia e vinhos da Europa (Turismo de Portugal, 2006; Charzyński, Łyszkiewicz, Musiał, 2017).