From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process. Customer co-creation denotes an active, creative and social collaboration process between producers and customers (users), facilitated by a company, in the context of new product o...

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Veröffentlicht in:	Die Unternehmung (Bern) 2012-01, Vol.66 (1), p.7-27
Hauptverfasser:	Piller, Frank, Vossen, Alexander, Ihl, Christoph
Format:	Artikel
Sprache:	eng
Schlagworte:	Collaboration Consumer goods industries Contests Customers Innovation management Innovations Money markets Open innovation Product development Product innovation Social innovation Social media Social networks Technological innovation
Online-Zugang:	Volltext
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