“Sorry, I already have a boyfriend”: Masculine honor beliefs and perceptions of women’s use of deceptive rejection behaviors to avert unwanted romantic advances

We examined the relationships between masculine honor beliefs (MHB) and women’s endorsement of various rejection-related behaviors, as well as both men’s and women’s perceptions of men’s aggressive responses after being romantically rejected by a woman who uses an avoidant/deceptive rejection technique. In Study 1, women with stronger MHB were more likely to endorse their own use of an avoidant/deceptive rejection technique and expressed fewer expectations of men aggressing against them after their overt rejection. In Study 2, men with stronger MHB perceived a woman’s use of deception to reject a man’s unwanted romantic advance as a greater threat to the rejected man’s honor, while women with stronger MHB expressed greater expectations of retaliatory aggression from the rejected man, regardless of the use of deception. These results suggest women who adhere to masculine honor norms may be in a difficult predicament when faced with rejecting men and may choose to mitigate the honor threat to the rejected man by using avoidance/deception to avert his unwanted romantic advance to avoid potential retaliatory aggression.