Upward Mobile Midlanders Rediscover Gastronomic Heritage: The Isolation Factor Foreign" Loses Its Danger Rediscovering Heritage Outstrip Foreign Producers Upper Middlers in the Lead

Upward Mobile Midlanders Rediscover Gastronomic Heritage: The Isolation Factor Foreign" Loses Its Danger Rediscovering Heritage Outstrip Foreign Producers Upper Middlers in the Lead

Americans are rediscovering their gas-tronomic heritage and in the process they are discovering a new series of symbols by which they can subtly indicate their positions in society. To the American businessman this alteration in symbols has burgeoned into a $150,000-000 business and shows no sign of...

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Veröffentlicht in:Business & society 1961-10, Vol.2 (1), p.34
1. Verfasser: WORKS, BRANDEL L
Format: Artikel
Sprache:eng
Schlagworte:
Cultural heritage
Food
Marketing
Middle class
Society
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Zusammenfassung:Americans are rediscovering their gas-tronomic heritage and in the process they are discovering a new series of symbols by which they can subtly indicate their positions in society. To the American businessman this alteration in symbols has burgeoned into a $150,000-000 business and shows no sign of...
ISSN:0007-6503
1552-4205