OPPORTUNITIES TO PROFIT UNDER COMPETITIVE MARKET CONDITIONS

Building a recognizable brand for the high-quality bottled wines is the core to a strengthened international market position. [...]it allows pricing flexibility which is important for overcoming the competitive pressures. [...]this paper attempts to identify the competitive (dis)advantages of the Macedonian wine sub-sector. [...]we use field research methods so to capture the level of Macedonian wineries' commitment towards IPR, as an important marketing strategy in creation of competitive market advantages. The financial ratio analysis provides assessment of the three criteria that determine the economic utility of economic entities, which are, increasing profitability, reducing risk levels and providing liquidity (Barry et al., 2000).