Development of Slovenian brands: Oldest are the best

The development of Slovenian brands is presented in historical perspective in this paper, divided into six periods, stating key characteristics and examples of each period. A list of 'strong, respected and important' Slovenian brands was compiled from different sources, and the period of their origin was examined. Brands prior to 1965 prevail on the list, supporting the evidence from developed markets where many old brands keep the leading market positions.