How the public views optometrists' advertising: An empirical analysis

This article represents the responses of 382 individuals to a mail survey examining views concerning advertising by optometrists in the United States. Historically, most professions prohibited licensed members from engaging in speech activities that proposed a commercial transaction, that is, advert...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of medical marketing 2009-07, Vol.9 (3), p.255-267
Hauptverfasser: Freeman, Gordon Lipscomb, Moser, Homer Ronald
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This article represents the responses of 382 individuals to a mail survey examining views concerning advertising by optometrists in the United States. Historically, most professions prohibited licensed members from engaging in speech activities that proposed a commercial transaction, that is, advertising. However, the history of an optometrist's legal right to advertise is not the main focus of this article. A brief review of the past, present and possible future of such rights might assist readers in understanding the revolutionary constitutional and commercial speech changes that have occurred over the past three decades. An optometrist's legal right to advertise in the United States has developed as part of the evolutionary interpretation of the First Amendment of the US Constitution. The purposes for this study were to determine (a) the public's attitudes toward advertising by optometrists and (b) whether occupation, age, race, marital status, total family household income, education and gender of an individual accounted for any significant differences in his/her attitudes concerning optometrists who advertise in the United States.
ISSN:1745-7904
1745-7912
DOI:10.1057/jmm.2009.27