BOOK REVIEW: The Big Ten: The Big Emerging Markets and How They Will Change Our Lives, by Jeffrey E. Garten, Basic Books: New York, 1997

BOOK REVIEW: The Big Ten: The Big Emerging Markets and How They Will Change Our Lives, by Jeffrey E. Garten, Basic Books: New York, 1997

When we teach different types of organizational structures in business classes in terms of how internationalized the company may be, we move from some exporting with no formal structure for international activities through what Bartlett and Ghoshal (1992) describe as the transnational corporation. T...

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Veröffentlicht in:Thunderbird International Business Review (1986-1998) 1998, Vol.40 (2), p.181
1. Verfasser: LeMaster, Jane
Format: Review
Sprache:eng
Schlagworte:
Competition
Competitive advantage
Emerging markets
International trade
Strategic management
Strategic planning
Threats
Transnationalism
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Zusammenfassung:When we teach different types of organizational structures in business classes in terms of how internationalized the company may be, we move from some exporting with no formal structure for international activities through what Bartlett and Ghoshal (1992) describe as the transnational corporation. These are the companies that must simultaneously meet the demands for "global efficiency, national responsiveness, and worldwide innovation" (p. 118). Meeting these demands are what will maintain competitive advantage.
ISSN:1096-4762
1520-6874