Changing Face of Banks and the Evaluation of Internet Banking in Turkey

Banking historically has been a sector based on individual or institutional client service. In today's browser-based competitive finance world, banks need to flourish this client service viewpoint with web-empowered features for keeping clients and attracting prospective ones. Internet has emerged as a key competitive field for the future of financial services. In a sense, it is almost synonymous with change. Banks, especially commercial ones, are swiftly becoming more aware of the importance of internet banking in this era. This topic was selected to dilate the current developments and implications of internet banking in Turkey, which has been repeatedly cited as an emerging market with its growing sectors, over the period 2005 and 2008. [PUBLICATION ABSTRACT]