La televisión interactiva en la universidad: análisis de usos y aplicabilidad

University perceives the need to study the phenomenon, in order to consider the inclusion in the study plans as area of knowledge and to value how interactivity can transform the way to access and share documents. With the aim of knowing the opinion of university students about the HbbTV, this research is carried out, of an eminently prospective nature and in order to respond to the new demands of society, in this case in the television experience and the Internet. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance: Is It Possible to Give Viewers a Reason To Stay Tuned during Commercial Breaks? Using the Pßa to Gauge Automatic Attention to Interactive Television Advertising.