Nominations for the most visible companies for the Danish RQ

Nominations for the most visible companies for the Danish RQ

More than 600 different companies were included in the Danish nominations for the Euro-RQ (Reputation Quotient). Denmark has a fairly small group of companies with an extremely high visibility, appearing in all kinds of reputation and media rankings during the past 15 years. Denmark is dominated by...

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Bibliographische Detailangaben
Veröffentlicht in:Corporate reputation review 2002-01, Vol.4 (4), p.327
Hauptverfasser: Schultz, Majken, Kasper Ulf Nielsen
Format: Artikel
Sprache:eng
Schlagworte:
Brand image
Corporate image
Employees
Nominations
Ownership
Ratings & rankings
Reputations
Statistical data
Toy industry
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Beschreibung
Zusammenfassung:More than 600 different companies were included in the Danish nominations for the Euro-RQ (Reputation Quotient). Denmark has a fairly small group of companies with an extremely high visibility, appearing in all kinds of reputation and media rankings during the past 15 years. Denmark is dominated by small and medium-sized companies. The most visible companies can be classified into 4 different categories: Danish heritage, strong global brands, consumer interaction and global brands.
ISSN:1363-3589
1479-1889