Cluster Reputation as a Facilitator in the Internationalization of Small and Medium-Sized Enterprises

Cluster Reputation as a Facilitator in the Internationalization of Small and Medium-Sized Enterprises

In this paper, the authors argue that a solid Cluster Reputation can assist in the internationalization process of cluster firms, especially when these firms are small, medium-sized enterprises (SMEs), which face a number of obstacles in their internationalization. Two ways by which cluster reputati...

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Veröffentlicht in:Corporate reputation review 2006-03, Vol.9 (1), p.79-87
Hauptverfasser: Zyglidopoulos, Stelios C, DeMartino, Richard, Reid, David McHardy
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Globalization
Reputations
Small & medium sized enterprises-SME
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DeMartino, Richard
Reid, David McHardy
description In this paper, the authors argue that a solid Cluster Reputation can assist in the internationalization process of cluster firms, especially when these firms are small, medium-sized enterprises (SMEs), which face a number of obstacles in their internationalization. Two ways by which cluster reputation can assist in the internationalization of SMEs are identified, and the paper concludes with a discussion of the importance of viewing cluster reputation as a 'public good' from which cluster firms can draw.
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subjects Globalization
Reputations
Small & medium sized enterprises-SME
title Cluster Reputation as a Facilitator in the Internationalization of Small and Medium-Sized Enterprises
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