Cluster Reputation as a Facilitator in the Internationalization of Small and Medium-Sized Enterprises
In this paper, the authors argue that a solid Cluster Reputation can assist in the internationalization process of cluster firms, especially when these firms are small, medium-sized enterprises (SMEs), which face a number of obstacles in their internationalization. Two ways by which cluster reputati...
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Veröffentlicht in: | Corporate reputation review 2006-03, Vol.9 (1), p.79-87 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | In this paper, the authors argue that a solid Cluster Reputation can assist in the internationalization process of cluster firms, especially when these firms are small, medium-sized enterprises (SMEs), which face a number of obstacles in their internationalization. Two ways by which cluster reputation can assist in the internationalization of SMEs are identified, and the paper concludes with a discussion of the importance of viewing cluster reputation as a 'public good' from which cluster firms can draw. |
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ISSN: | 1363-3589 1479-1889 |
DOI: | 10.1057/palgrave.crr.1550011 |