Titles of scholarly articles mentioned in Twitter many times are more “amusing” than those of articles never mentioned

We scored the “amuse” of titles of scholarly articles for non-academics and examined whether there was a difference in this score between articles mentioned in Twitter many times and those never mentioned. Twitter mention data were retrieved from Ceek.jp Altmetrics. Articles published in 2008 were chosen as the sample. Top 103 articles mentioned in Twitter and randomized 100 sample articles never mentioned in Twitter were analyzed. Four non-academics evaluated the “amuse” of each articles’ title by seven-scale, and the sum of the score defined as “Amuse Score.” The results showed that there was significant difference between the “Amuse Score” of articles mentioned in Twitter many times and those of articles never mentioned in Twitter. Titles of articles mentioned in Twitter many times were more “amusing” than those of articles never mentioned. This difference was confirmed independently of the field of the articles.