Influence de l'image du pays d'origine du produit sur le comportement d'achat : Une application dans le contexte camerounais

This article is meant to show to what extend the country of origin's image affects the consumer's purchasing behavior. To this end, a survey has been carried out over a sample of 204 households. The data obtained there from have been analyzed and processed through Pearson correlation coeff...

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Veröffentlicht in:	International journal of innovation and applied studies 2019-07, Vol.26 (4), p.953-964
Hauptverfasser:	Kamga, Sangeniss Leblanc Kuate, Meka, Roland Ewodo, Kezeta, Bili Samuel Tchata
Format:	Artikel
Sprache:	fre
Schlagworte:	Attitudes Business education Consumers Correlation analysis Correlation coefficients Households Marketing Perceptions Quality assessment Rule of origin Textiles
Online-Zugang:	Volltext
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