Influence de l'image du pays d'origine du produit sur le comportement d'achat : Une application dans le contexte camerounais

This article is meant to show to what extend the country of origin's image affects the consumer's purchasing behavior. To this end, a survey has been carried out over a sample of 204 households. The data obtained there from have been analyzed and processed through Pearson correlation coefficient. As a result, it happened that Cameroonian consumers are concerned at various levels with the characteristics of the originating country over the quality and the global assessment of the product. Therefore, when purchasing clothes, Cameroonian consumers carry a particular attention over the country of origin of the product (Made in). Particularly the democratic system of the concerned country, its life standard, the global quality of it products, its industrialization level and the country's welfare.