Japan: new outreach, at home and abroad

The Japan External Trade Organization (JETRO), Japan's official trade promotion organization, was established in 1958. Since then, its worldwide network has grown, with 80 offices overseas and 37 local offices in Japan. Although JETRO was set up to promote Japanese exports, today it also promotes imports, technology transfer and foreign investment and supports exports and industries of developing economies. It even functions as a think-tank. With its extensive network, human resources and know-how, JETRO intends to evolve into a TPO serving the world.