Exploring the Psychological Foundations of Ethical Positions in Marketing: ABSTRACT

Exploring the Psychological Foundations of Ethical Positions in Marketing: ABSTRACT

While demographic variables may ease the exploration of marketing ethics, psychological variables may provide more insight into individual differences in making ethical judgments. This article uses path analysis to explore relationships among cognitive style as measured by the Myers-Briggs Type Indi...

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Veröffentlicht in:Psychology & marketing 1995-09, Vol.12 (6), p.569
Hauptverfasser: Roger P McIntyre Margaret M Capen, Minton, Ann P
Format: Artikel
Sprache:eng
Schlagworte:
Cognitive style
Ethics
Idealism
Ideology
Marketing
Philosophy
Questionnaires
Relativism
Research methodology
Sensors
Taxonomy
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Zusammenfassung:While demographic variables may ease the exploration of marketing ethics, psychological variables may provide more insight into individual differences in making ethical judgments. This article uses path analysis to explore relationships among cognitive style as measured by the Myers-Briggs Type Indicator, Forsyth's ethical ideologies, and perceptions of moral judgments about ethical behaviors in marketing.
ISSN:0742-6046
1520-6793