Consumers' Mood States: The Mitigating Influence of Personal Relevance on Product Evaluations: ABSTRACT

Consumers' Mood States: The Mitigating Influence of Personal Relevance on Product Evaluations: ABSTRACT

This article reports the results of two studies where subjects' mood states (good, bad) were manipulated. In keeping with previous findings, subjects' evaluations were biased by their mood state. As predicted, however, this bias was only discernible when the product evaluation was perceive...

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Veröffentlicht in:Psychology & marketing 1994-03, Vol.11 (2), p.91
Hauptverfasser: Curren, Mary T, Harich, Katrin R
Format: Artikel
Sprache:eng
Schlagworte:
Bias
Consumers
Decision making
Emotions
Hypotheses
Memory
Perceptions
Product recalls
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Beschreibung
Zusammenfassung:This article reports the results of two studies where subjects' mood states (good, bad) were manipulated. In keeping with previous findings, subjects' evaluations were biased by their mood state. As predicted, however, this bias was only discernible when the product evaluation was perceived to be relatively unimportant.
ISSN:0742-6046
1520-6793