Developing the plastics industry in a community

Since it is a growth industry, plastics is often on an economic developer's list of target industries. A description of the plastics industry is presented, with emphasis on its locational requirements. Suggestions are provided about ways in which a community could attempt to attract investment from firms in the plastics industry. Once the various segments of the industry are understood, a marketing program can be tailored to target companies in those segments where the community can meet the site requirements. A number of trade associations, including the Society of Plastics Engineers and the American Chemical Society, serve as an excellent source of information and assistance. Trade shows offer an opportunity to meet industry participants. A number of publications serve the plastics industry. Reviewing some of these will provide information about industry developments and may suggest a strategy for a promotional campaign.