The Webmarketer experiment: A rude awakening

The Webmarketer experiment: A rude awakening

This empirical research investigates the amount of traffic that can be drawn to a commercial Website using only the free promotion Websites known as Free Traffic Builders (FTBs are search engines, directories, newsgroups, listservs, bulletin boards, and chatrooms). An ancillary goal of this project...

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Veröffentlicht in:Journal of interactive marketing 2000, Vol.14 (1), p.40-48
1. Verfasser: Langford, Barry E.
Format: Artikel
Sprache:eng
Schlagworte:
Alzheimer's disease
Bulletin boards
Digital marketing
Experiments
Interactive marketing
Online advertising
Sales promotions
Search engines
Self help
Statistical analysis
Students
Websites
Word of mouth advertising
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Beschreibung
Zusammenfassung:This empirical research investigates the amount of traffic that can be drawn to a commercial Website using only the free promotion Websites known as Free Traffic Builders (FTBs are search engines, directories, newsgroups, listservs, bulletin boards, and chatrooms). An ancillary goal of this project was to collect demographic and psychographic data on some of the visitors to the Website who were drawn there by online-only promotions. The results suggest online-only promotions through FTBs are of little value to marketers.
ISSN:1094-9968
1520-6653
DOI:10.1002/(SICI)1520-6653(200024)14:1<40::AID-DIR4>3.0.CO;2-I