Tracking Strategy in an Entrepreneurial Firm

This study tracks the strategies of a retail chain over 60 years of its history to show how that vague concept called strategy can be operationalized and to draw conclusions about strategy formation in the entrepreneurial firm that grows large and formalizes its structure. The conclusions focus on p...

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Veröffentlicht in:Academy of Management journal 1982-09, Vol.25 (3), p.465-499
Hauptverfasser: Mintzberg, Henry, Waters, James A.
Format: Artikel
Sprache:eng
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Zusammenfassung:This study tracks the strategies of a retail chain over 60 years of its history to show how that vague concept called strategy can be operationalized and to draw conclusions about strategy formation in the entrepreneurial firm that grows large and formalizes its structure. The conclusions focus on patterns of strategic change and on contrasting characteristics of entrepreneurship and planning.
ISSN:0001-4273
1948-0989
DOI:10.5465/256075