Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses

Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in their performance and strategic attributes, according to the two dimensions of the BCG matrix--product l...

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Veröffentlicht in:Academy of Management journal 1982-09, Vol.25 (3), p.510-531
Hauptverfasser: Hambrick, Donald C., MacMillan, Ian C., Day, Diana L.
Format: Artikel
Sprache:eng
Schlagworte:
Business expansion
Cash
Cash flow
Corporate planning
Corporate strategies
Developmental stages
Market share
Market shares
Product
Product life cycle
Product management
Return on investment
Sales growth
Statistical analysis
Strategic
Working capital
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Beschreibung
Zusammenfassung:This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in their performance and strategic attributes, according to the two dimensions of the BCG matrix--product life cycle stage (growth rate) and market share.
ISSN:0001-4273
1948-0989
DOI:10.5465/256077