Excitement at the mall: Determinants and effects on shopping response

Competition between malls and newer forms of shopping centers has led mall developers and management to consider alternative methods to build excitement with customers. In this study, we examine the relationship between three factors (tenant variety, mall environment and shopping involvement) on shoppers' excitement and desire to stay at a mall. Results show that the three factors have a differential influence on excitement and desire to stay, which in turn are found to influence repatronage intentions and outshopping.