Using marketing to fish‐down bigheaded carp (Hypophthalmichthys spp.) in the United States: Eliminating the negative brand name, “carp”
Summary Invasive bigheaded carp species (Hypophthalmichthys spp.) from Asia have experienced rapid range expansion and population explosions in rivers of the United States resulting in ecosystem damage currently being witnessed and documented by fishery biologists. In addition, silver carp (H. molit...
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Veröffentlicht in: | Journal of applied ichthyology 2019-10, Vol.35 (5), p.1141-1146 |
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Invasive bigheaded carp species (Hypophthalmichthys spp.) from Asia have experienced rapid range expansion and population explosions in rivers of the United States resulting in ecosystem damage currently being witnessed and documented by fishery biologists. In addition, silver carp (H. molitrix) present a danger of injury and death to unsuspecting boaters, water skiers or recreational fishers due to their propensity to jump in response to boat motor noise. Fishing‐down bigheaded carp populations for human consumption will reduce environmental damage and potential human injury and mortality until other control measures become available. The name “carp” conveys an extremely negative brand name for purposes of product marketing. We suggest that the silver carp be renamed by the professional scientific community to silverfin (a trademarked name currently used in culinary circles) and the bighead carp (H. nobilis) to bighead. The suggested common names changes represent a simple, albeit small step to reducing bigheaded carp population numbers based on sound product naming strategies developed and used in marketing science. |
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Invasive bigheaded carp species (Hypophthalmichthys spp.) from Asia have experienced rapid range expansion and population explosions in rivers of the United States resulting in ecosystem damage currently being witnessed and documented by fishery biologists. In addition, silver carp (H. molitrix) present a danger of injury and death to unsuspecting boaters, water skiers or recreational fishers due to their propensity to jump in response to boat motor noise. Fishing‐down bigheaded carp populations for human consumption will reduce environmental damage and potential human injury and mortality until other control measures become available. The name “carp” conveys an extremely negative brand name for purposes of product marketing. We suggest that the silver carp be renamed by the professional scientific community to silverfin (a trademarked name currently used in culinary circles) and the bighead carp (H. nobilis) to bighead. The suggested common names changes represent a simple, albeit small step to reducing bigheaded carp population numbers based on sound product naming strategies developed and used in marketing science.</description><identifier>ISSN: 0175-8659</identifier><identifier>EISSN: 1439-0426</identifier><identifier>DOI: 10.1111/jai.13951</identifier><language>eng</language><publisher>Berlin: Wiley Subscription Services, Inc</publisher><subject>Aquatic ecosystems ; bigheaded carp ; Boating ; Boats ; Brand names ; Carp ; Damage ; Environmental changes ; Environmental degradation ; Explosions ; Fish ; Fisheries ; Fishers ; Fishery biologists ; Fishing ; Freshwater fishes ; Hazards ; Hypophthalmichthys ; Hypophthalmichthys molitrix ; Injury prevention ; invasive species ; Marketing ; Noise reduction ; Range extension ; Rivers ; Vernacular names ; Wounds</subject><ispartof>Journal of applied ichthyology, 2019-10, Vol.35 (5), p.1141-1146</ispartof><rights>2019 Blackwell Verlag GmbH</rights><rights>Copyright © 2019 Blackwell Verlag GmbH</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3321-6c433518f65e72872d83108544e837a1f21d97f09d646056c897f5d26925bd453</citedby><cites>FETCH-LOGICAL-c3321-6c433518f65e72872d83108544e837a1f21d97f09d646056c897f5d26925bd453</cites><orcidid>0000-0003-3100-7451</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1111%2Fjai.13951$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1111%2Fjai.13951$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,780,784,1416,27922,27923,45572,45573</link.rule.ids></links><search><creatorcontrib>Keevin, Thomas M.</creatorcontrib><creatorcontrib>Garvey, James E.</creatorcontrib><title>Using marketing to fish‐down bigheaded carp (Hypophthalmichthys spp.) in the United States: Eliminating the negative brand name, “carp”</title><title>Journal of applied ichthyology</title><description>Summary
Invasive bigheaded carp species (Hypophthalmichthys spp.) from Asia have experienced rapid range expansion and population explosions in rivers of the United States resulting in ecosystem damage currently being witnessed and documented by fishery biologists. In addition, silver carp (H. molitrix) present a danger of injury and death to unsuspecting boaters, water skiers or recreational fishers due to their propensity to jump in response to boat motor noise. Fishing‐down bigheaded carp populations for human consumption will reduce environmental damage and potential human injury and mortality until other control measures become available. The name “carp” conveys an extremely negative brand name for purposes of product marketing. We suggest that the silver carp be renamed by the professional scientific community to silverfin (a trademarked name currently used in culinary circles) and the bighead carp (H. nobilis) to bighead. The suggested common names changes represent a simple, albeit small step to reducing bigheaded carp population numbers based on sound product naming strategies developed and used in marketing science.</description><subject>Aquatic ecosystems</subject><subject>bigheaded carp</subject><subject>Boating</subject><subject>Boats</subject><subject>Brand names</subject><subject>Carp</subject><subject>Damage</subject><subject>Environmental changes</subject><subject>Environmental degradation</subject><subject>Explosions</subject><subject>Fish</subject><subject>Fisheries</subject><subject>Fishers</subject><subject>Fishery biologists</subject><subject>Fishing</subject><subject>Freshwater fishes</subject><subject>Hazards</subject><subject>Hypophthalmichthys</subject><subject>Hypophthalmichthys molitrix</subject><subject>Injury prevention</subject><subject>invasive species</subject><subject>Marketing</subject><subject>Noise reduction</subject><subject>Range extension</subject><subject>Rivers</subject><subject>Vernacular names</subject><subject>Wounds</subject><issn>0175-8659</issn><issn>1439-0426</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><recordid>eNp1kE1OwzAQhS0EEqWw4AaW2FCJtP6JHYcdqgotqsQCuo7c2GlcWifEKVV2vQASB4DL9SS4hC2zmXmab95ID4BLjPrY12ApTR_TmOEj0MEhjQMUEn4MOghHLBCcxafgzLklQkhEMe-Aj5kzdgHXsnrV9WGqC5gZl-93n6rYWjg3i1xLpRVMZVXC63FTFmVe53K1NqnvjYOuLPs9aCyscw1n1tQefq5lrd0tHK3M2ljZOvu11Qsv3jWcV9IqaOVa38D97utgvt99n4OTTK6cvvjrXTC7H70Mx8H06WEyvJsGKaUEBzwNKWVYZJzpiIiIKEExEiwMtaCRxBnBKo4yFCsecsR4KrxiivCYsLkKGe2Cq9a3rIq3jXZ1siw2lfUvE0IEi2LCSeipXkulVeFcpbOkrIxPqkkwSg5pJz7t5Ddtzw5admtWuvkfTB7vJu3FD8z3g0Q</recordid><startdate>201910</startdate><enddate>201910</enddate><creator>Keevin, Thomas M.</creator><creator>Garvey, James E.</creator><general>Wiley Subscription Services, Inc</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7QG</scope><scope>7SN</scope><scope>7TN</scope><scope>7U7</scope><scope>C1K</scope><scope>F1W</scope><orcidid>https://orcid.org/0000-0003-3100-7451</orcidid></search><sort><creationdate>201910</creationdate><title>Using marketing to fish‐down bigheaded carp (Hypophthalmichthys spp.) in the United States: Eliminating the negative brand name, “carp”</title><author>Keevin, Thomas M. ; Garvey, James E.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3321-6c433518f65e72872d83108544e837a1f21d97f09d646056c897f5d26925bd453</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Aquatic ecosystems</topic><topic>bigheaded carp</topic><topic>Boating</topic><topic>Boats</topic><topic>Brand names</topic><topic>Carp</topic><topic>Damage</topic><topic>Environmental changes</topic><topic>Environmental degradation</topic><topic>Explosions</topic><topic>Fish</topic><topic>Fisheries</topic><topic>Fishers</topic><topic>Fishery biologists</topic><topic>Fishing</topic><topic>Freshwater fishes</topic><topic>Hazards</topic><topic>Hypophthalmichthys</topic><topic>Hypophthalmichthys molitrix</topic><topic>Injury prevention</topic><topic>invasive species</topic><topic>Marketing</topic><topic>Noise reduction</topic><topic>Range extension</topic><topic>Rivers</topic><topic>Vernacular names</topic><topic>Wounds</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Keevin, Thomas M.</creatorcontrib><creatorcontrib>Garvey, James E.</creatorcontrib><collection>CrossRef</collection><collection>Animal Behavior Abstracts</collection><collection>Ecology Abstracts</collection><collection>Oceanic Abstracts</collection><collection>Toxicology Abstracts</collection><collection>Environmental Sciences and Pollution Management</collection><collection>ASFA: Aquatic Sciences and Fisheries Abstracts</collection><jtitle>Journal of applied ichthyology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Keevin, Thomas M.</au><au>Garvey, James E.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Using marketing to fish‐down bigheaded carp (Hypophthalmichthys spp.) in the United States: Eliminating the negative brand name, “carp”</atitle><jtitle>Journal of applied ichthyology</jtitle><date>2019-10</date><risdate>2019</risdate><volume>35</volume><issue>5</issue><spage>1141</spage><epage>1146</epage><pages>1141-1146</pages><issn>0175-8659</issn><eissn>1439-0426</eissn><abstract>Summary
Invasive bigheaded carp species (Hypophthalmichthys spp.) from Asia have experienced rapid range expansion and population explosions in rivers of the United States resulting in ecosystem damage currently being witnessed and documented by fishery biologists. In addition, silver carp (H. molitrix) present a danger of injury and death to unsuspecting boaters, water skiers or recreational fishers due to their propensity to jump in response to boat motor noise. Fishing‐down bigheaded carp populations for human consumption will reduce environmental damage and potential human injury and mortality until other control measures become available. The name “carp” conveys an extremely negative brand name for purposes of product marketing. We suggest that the silver carp be renamed by the professional scientific community to silverfin (a trademarked name currently used in culinary circles) and the bighead carp (H. nobilis) to bighead. The suggested common names changes represent a simple, albeit small step to reducing bigheaded carp population numbers based on sound product naming strategies developed and used in marketing science.</abstract><cop>Berlin</cop><pub>Wiley Subscription Services, Inc</pub><doi>10.1111/jai.13951</doi><tpages>6</tpages><orcidid>https://orcid.org/0000-0003-3100-7451</orcidid><oa>free_for_read</oa></addata></record> |
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subjects | Aquatic ecosystems bigheaded carp Boating Boats Brand names Carp Damage Environmental changes Environmental degradation Explosions Fish Fisheries Fishers Fishery biologists Fishing Freshwater fishes Hazards Hypophthalmichthys Hypophthalmichthys molitrix Injury prevention invasive species Marketing Noise reduction Range extension Rivers Vernacular names Wounds |
title | Using marketing to fish‐down bigheaded carp (Hypophthalmichthys spp.) in the United States: Eliminating the negative brand name, “carp” |
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