Diverse developments in travel and tourism marketing: a thematic approach

Diverse developments in travel and tourism marketing: a thematic approach

Reviews developments in travel and tourism marketing as reflected by articles published in the Journal of Travel and Tourism Marketing over a four-year period from the journal's inception in 1992-1995. Identifies five main themes (economic psychology, market segmentation and travel patterns, st...

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Veröffentlicht in:International journal of contemporary hospitality management 1996-12, Vol.8 (7), p.33-43
1. Verfasser: Hu, Clark
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Brand loyalty
Consumer behavior
Cultural values
Decision making
Discriminant analysis
Economics
Expenditures
Families & family life
Influence
Market segmentation
Marketing
Perceptions
Psychology
Quality of service
Social psychology
Strategic marketing
Tourism
Trade publications
Travel
Trends
Vacations
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Beschreibung
Zusammenfassung:Reviews developments in travel and tourism marketing as reflected by articles published in the Journal of Travel and Tourism Marketing over a four-year period from the journal's inception in 1992-1995. Identifies five main themes (economic psychology, market segmentation and travel patterns, strategic marketing, technological advances and travel and tourism communications) and related subthemes that portray a pattern of diverse research and development relating to the practice of travel and tourism marketing.
ISSN:0959-6119
1757-1049
DOI:10.1108/09596119610152032