Is chaos good for your profits?

Is chaos good for your profits?

An attempt is made to apply the discipline of chaos theory to the hospitality context. The characteristics of chaos theory are exemplified by a commercial example. How chaos theory poses fundamental challenges to mainstream hospitality is explored and its use in forecasting is discussed. A research...

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Veröffentlicht in:International journal of contemporary hospitality management 1995-01, Vol.7 (1), p.I
Hauptverfasser: Parry, Bryn, Drost, Rudi
Format: Artikel
Sprache:eng
Schlagworte:
Case studies
Chaos theory
Decision making
Dictionaries
Hotels & motels
Organizational change
Strategic management
Strategic planning
Studies
Theory
Tornadoes
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Beschreibung
Zusammenfassung:An attempt is made to apply the discipline of chaos theory to the hospitality context. The characteristics of chaos theory are exemplified by a commercial example. How chaos theory poses fundamental challenges to mainstream hospitality is explored and its use in forecasting is discussed. A research agenda is proposed to verify and validate the issues discussed.
ISSN:0959-6119
1757-1049