Does this title bug (Hemiptera) you? How to write a title that increases your citations

Titles from entomology and ecology journals were analysed, testing the effect of Latin and common names, functional groups, geographic location, question marks, humour, and title length on citation rate. Using the Latin names of study organisms in a title decreases a paper's citation rate. There was no effect of the use of common names, question marks, humour, or title length on citation rate. Effects of functional group and geographic location were variable.