Environmental Uncertainty and Buying Group Structure: An Empirical Investigation
This research presents both a conceptual and a methodological framework for examining organizational buying behavior from a multiperson level of analysis. Focusing on those organizational members who participate in the procurement decision making process, this research investigates the buying group&...
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| Veröffentlicht in: | Journal of marketing 1979-04, Vol.43 (2), p.54-64 |
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| container_end_page | 64 |
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| container_title | Journal of marketing |
| container_volume | 43 |
| creator | Spekman, Robert E. Stern, Louis W. |
| description | This research presents both a conceptual and a methodological framework for examining organizational buying behavior from a multiperson level of analysis. Focusing on those organizational members who participate in the procurement decision making process, this research investigates the buying group's adaptive structural configuration in response to varying levels of environmental uncertainty. |
| doi_str_mv | 10.1177/002224297904300206 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1979-04, Vol.43 (2), p.54-64 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_proquest_journals_227805443 |
| source | Jstor Complete Legacy; Alma/SFX Local Collection; Periodicals Index Online; EBSCOhost Business Source Complete |
| subjects | Buying behavior Commodities Decision making Division of labor Environment Group purchasing organizations Group structure Groups Industrial Marketing Organizational behavior Procurement Purchasing Purchasing agents Purchasing department Respect Studies Uncertainty |
| title | Environmental Uncertainty and Buying Group Structure: An Empirical Investigation |
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