Environmental Uncertainty and Buying Group Structure: An Empirical Investigation

Environmental Uncertainty and Buying Group Structure: An Empirical Investigation

This research presents both a conceptual and a methodological framework for examining organizational buying behavior from a multiperson level of analysis. Focusing on those organizational members who participate in the procurement decision making process, this research investigates the buying group&...

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Veröffentlicht in:Journal of marketing 1979-04, Vol.43 (2), p.54-64
Hauptverfasser: Spekman, Robert E., Stern, Louis W.
Format: Artikel
Sprache:eng
Schlagworte:
Buying behavior
Commodities
Decision making
Division of labor
Environment
Group purchasing organizations
Group structure
Groups
Industrial
Marketing
Organizational behavior
Procurement
Purchasing
Purchasing agents
Purchasing department
Respect
Studies
Uncertainty
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Beschreibung
Zusammenfassung:This research presents both a conceptual and a methodological framework for examining organizational buying behavior from a multiperson level of analysis. Focusing on those organizational members who participate in the procurement decision making process, this research investigates the buying group's adaptive structural configuration in response to varying levels of environmental uncertainty.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224297904300206