Cognitive Lock-In and the Power Law of Practice

The authors suggest that learning is an important factor in electronic environments and that efficiency resulting from learning can be modeled with the power law of practice. They show that most Web sites can be characterized by decreasing visit times and that generally those sites with the fastest...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing 2003-04, Vol.67 (2), p.62-75
Hauptverfasser:	Johnson, Eric J., Bellman, Steven, Lohse, Gerald L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Bayes estimators Brand loyalty Competition Consumer behavior Costs Efficiency Information technology Learning Learning curves Learning rate Loyalty programs Marketing Mathematical models Observational learning Power laws Purchasing Rating services Statistical analysis Studies Travel Trials Websites
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	The authors suggest that learning is an important factor in electronic environments and that efficiency resulting from learning can be modeled with the power law of practice. They show that most Web sites can be characterized by decreasing visit times and that generally those sites with the fastest learning curves show the highest rates of purchasing.
ISSN:	0022-2429 1547-7185
DOI:	10.1509/jmkg.67.2.62.18615