Competitive Effects on Technology Diffusion

This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influencing diffusion. The article suggests how the supply-side competitive environment and the adopter indus...

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Veröffentlicht in:	Journal of marketing 1986-07, Vol.50 (3), p.1-12
Hauptverfasser:	Robertson, Thomas S., Gatignon, Hubert
Format:	Artikel
Sprache:	eng
Schlagworte:	Business innovation Communications industries Competition Consumer behavior Consumer research Consumption Educational innovation Factors High technology Industrial market Innovation adoption Innovation diffusion Innovations Market strategy Marketing Organizational behavior Product innovation Suppliers Supply Technological change Technological innovation Technology Variables
Online-Zugang:	Volltext
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