Competitive Effects on Technology Diffusion

Competitive Effects on Technology Diffusion

This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influencing diffusion. The article suggests how the supply-side competitive environment and the adopter indus...

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Veröffentlicht in:Journal of marketing 1986-07, Vol.50 (3), p.1-12
Hauptverfasser: Robertson, Thomas S., Gatignon, Hubert
Format: Artikel
Sprache:eng
Schlagworte:
Business innovation
Communications industries
Competition
Consumer behavior
Consumer research
Consumption
Educational innovation
Factors
High technology
Industrial market
Innovation adoption
Innovation diffusion
Innovations
Market strategy
Marketing
Organizational behavior
Product innovation
Suppliers
Supply
Technological change
Technological innovation
Technology
Variables
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Beschreibung
Zusammenfassung:This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influencing diffusion. The article suggests how the supply-side competitive environment and the adopter industry competitive environment both affect diffusion of new technologies. The article seeks to extend the current behavioral paradigm for studying innovation diffusion by incorporating competitive factors as explanatory variables.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224298605000301