The Impact of Advertising Law on Business and Public Policy

The Impact of Advertising Law on Business and Public Policy

The book The Impact of Advertising Law on Business and Public Policy by Ross D. Petty is reviewed.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing 1994, Vol.58 (4), p.123-125
1. Verfasser: Simonson, Alexander
Format: Review
Sprache:eng
Schlagworte:
Advertising
Advertising restrictions
Behavior
Business
Commercial speech
Consumer behavior
Consumers
Decision making
Freedom of speech
Law
Litigation
Marketing
Nonfiction
Public policy
Public relations
Regulation
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Beschreibung
Zusammenfassung:The book The Impact of Advertising Law on Business and Public Policy by Ross D. Petty is reviewed.
ISSN:0022-2429
1547-7185
DOI:10.2307/1251924