Consumer Confusion & Trademark Infringement
Evidence from research suggests the need for broadening the concept of consumer confusion.
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| Veröffentlicht in: | Journal of marketing 1978-04, Vol.42 (2), p.48-55 |
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| container_end_page | 55 |
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| container_issue | 2 |
| container_start_page | 48 |
| container_title | Journal of marketing |
| container_volume | 42 |
| creator | Miaoulis, George D'Amato, Nancy |
| description | Evidence from research suggests the need for broadening the concept of consumer confusion. |
| doi_str_mv | 10.2307/1249885 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1978-04, Vol.42 (2), p.48-55 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_proquest_journals_227785653 |
| source | Business Source Complete; Periodicals Index Online; JSTOR Archive Collection A-Z Listing; Alma/SFX Local Collection |
| subjects | Brand names Brands Consumer attitudes Consumer behavior Consumer goods industries Consumer protection Consumer research Consumers Copyright Fair use False advertising Infringement Litigation Logos Manyproducts Marketing Polls & surveys Product labeling Research design Sumer Trade names Trademark infringements Trademarks |
| title | Consumer Confusion & Trademark Infringement |
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