Consumer Confusion & Trademark Infringement

Consumer Confusion & Trademark Infringement

Evidence from research suggests the need for broadening the concept of consumer confusion.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing 1978-04, Vol.42 (2), p.48-55
Hauptverfasser: Miaoulis, George, D'Amato, Nancy
Format: Artikel
Sprache:eng
Schlagworte:
Brand names
Brands
Consumer attitudes
Consumer behavior
Consumer goods industries
Consumer protection
Consumer research
Consumers
Copyright
Fair use
False advertising
Infringement
Litigation
Logos
Manyproducts
Marketing
Polls & surveys
Product labeling
Research design
Sumer
Trade names
Trademark infringements
Trademarks
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Beschreibung
Zusammenfassung:Evidence from research suggests the need for broadening the concept of consumer confusion.
ISSN:0022-2429
1547-7185
DOI:10.2307/1249885