Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

The authors review the concepts of social responsibility and business ethics as well as some of the reasons why their adoption by marketing practitioners has been somewhat limited. An approach is developed to integrate these concepts into the strategic marketing planning process.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing 1987-01, Vol.51 (1), p.44-58
Hauptverfasser: Robin, Donald P., Reidenbach, R. Eric
Format: Artikel
Sprache:eng
Schlagworte:
Business ethics
Corporate culture
Corporate objectives
Corporate responsibility
Deontological ethics
Deontology
Ethical behavior
Ethical codes
Ethics
Market planning
Marketing
Marketing strategies
Morality
Organizational behavior
Planning
Social ethics
Social responsibility
Values
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Beschreibung
Zusammenfassung:The authors review the concepts of social responsibility and business ethics as well as some of the reasons why their adoption by marketing practitioners has been somewhat limited. An approach is developed to integrate these concepts into the strategic marketing planning process.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224298705100104