Consumers' mood states: The mitigating influence of personal relevance on product evaluations

Consumers' mood states: The mitigating influence of personal relevance on product evaluations

This article reports the results of two studies where subjects' mood states (good, bad) were manipulated. In keeping with previous findings, subjects' evaluations were biased by their mood state. As predicted, however, this bias was only discernible when the product evaluation was perceive...

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Veröffentlicht in:Psychology & marketing 1994-03, Vol.11 (2), p.91-107
Hauptverfasser: Curren, Mary T., Harich, Katrin R.
Format: Artikel
Sprache:eng
Schlagworte:
Cognition & reasoning
Emotions
Statistical analysis
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Zusammenfassung:This article reports the results of two studies where subjects' mood states (good, bad) were manipulated. In keeping with previous findings, subjects' evaluations were biased by their mood state. As predicted, however, this bias was only discernible when the product evaluation was perceived to be relatively unimportant. © 1994 John Wiley & Sons, Inc.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.4220110202