French-English Canadian Subcultural Consumption Differences

French-English Canadian Subcultural Consumption Differences

Consumption differences were examined between French-speaking, bilingual, and English-speaking Canadian families from the greater Ottawa/Hull metropolitan area. Significant differences were found for a wide variety of consumption behaviors, media usage, and durable goods ownership. These differences...

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Veröffentlicht in:Journal of marketing 1985-04, Vol.49 (2), p.82-92
Hauptverfasser: Schaninger, Charles M., Bourgeois, Jacques C., Buss, W. Christian
Format: Artikel
Sprache:eng
Schlagworte:
Alcoholic beverages
Bilingualism
Consumer behavior
Consumption
Demography
Food consumption
Furniture tables
Household appliances
Manyproducts
Marketing
Social classes
Soft drinks
Statistical analysis
Studies
Subcultures
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Beschreibung
Zusammenfassung:Consumption differences were examined between French-speaking, bilingual, and English-speaking Canadian families from the greater Ottawa/Hull metropolitan area. Significant differences were found for a wide variety of consumption behaviors, media usage, and durable goods ownership. These differences existed even after social class and income were removed.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224298504900207