Unfairness in Advertising Revisited

The 1980 FTC Amendments Act prohibits the Commission from using "unfairness" as the basis for promulgating trade regulation rules on advertising until 1982, at which time it will be decided whether or not unfairness should be fully reinstated in the FTC statute. To provide insight into the...

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Veröffentlicht in:	Journal of marketing 1982-01, Vol.46 (1), p.73-80
1. Verfasser:	Cohen, Dorothy
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising restrictions Children Children & youth Childrens television Cigarettes Commercials Competition Consumer advertising Consumer protection Consumers Deception Deceptive Deceptive advertising False advertising Federal legislation First Amendment Funeral industry Marketing Public policy Regulation Supreme Court decisions Television advertising Trade policy Trade regulation Trade regulations Trade restrictions Tribunals & commissions Unfair
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Beschreibung
Zusammenfassung:	The 1980 FTC Amendments Act prohibits the Commission from using "unfairness" as the basis for promulgating trade regulation rules on advertising until 1982, at which time it will be decided whether or not unfairness should be fully reinstated in the FTC statute. To provide insight into the relevant issues, this paper examines the challenges and defenses to the unfairness doctrine and its significance to marketers and public policy makers.
ISSN:	0022-2429 1547-7185
DOI:	10.1177/002224298204600107