Le français, dernier résistant de la publicité mondialisée

Le français, dernier résistant de la publicité mondialisée

In this paper, we will consider how France leads its policy of linguistic protectionism within the international market. We will namely reflect on specifically about the part of advertising translation (or no translation) to protect the French language in face of the increasing use of English. Our c...

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Veröffentlicht in:THÉLÈME : Revista complutense de estudios franceses 2019-06, Vol.34 (1), p.259-275
1. Verfasser: Ventura, Daniela
Format: Artikel
Sprache:fre
Schlagworte:
Advertisements
Corpus linguistics
French language
Globalization
Humanities and Social Sciences
Linguistics
Printed materials
Television
Translation
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Zusammenfassung:In this paper, we will consider how France leads its policy of linguistic protectionism within the international market. We will namely reflect on specifically about the part of advertising translation (or no translation) to protect the French language in face of the increasing use of English. Our corpus is composed of over a hundred advertisements published in French and international press from 1990 until 2018. This corpus includes also over fifty TV spots, aired in French TV Channels in the same period.
ISSN:1139-9368
1989-8193
DOI:10.5209/thel.60901